Market Penetration... 

-Penetrating the market.

 I am such a child...











Anyways! Why is market penetration important? It is the key performance metric for determining the business growth strategy. According to the Ansoff Matrix, you can determine the next stages the company must take in order to grow and determine the risks associated.

Market penetration is used when a company seeks to increase sales growth. It is typically used in the development of the new company in order to prove the existence of a market for a particular product or service. In laymen terms, can you sell it? Does someone want what you're offering? If the answer is no, stop, reevaluate, and switch things up.

Competitive Advantage...

-What makes you better than your competitors?

How do you prove you're better? Know the benefits, the target market, and the competitor. Do the math and be able to articulate the benefits of what you're offering the target market versus what they're getting from your competitor.